What is brand?

Brand

A brand is a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." Branding began as a way to tell one person's cattle from another by means of a hot iron stamp. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.

Read more about Brand.

Some articles on brand:

Bernhard Von Bülow - Chancellor - Scandal
... during the Harden-Moltke scandals, Adolf Brand, the founding editor of the homosexual periodical Der Eigene, printed a pamphlet alleging that Bülow ... Sued for slander and brought to trial on 7 November 1907, Brand asserted that the Chancellor had embraced and kissed his private secretary, Privy Councilor ... Taking the stand, Eulenburg defended himself against Brand's charge by denying that he had ever held such events, and against Bülow's insinuation by ...
Finlux
... Finlux is a brand of consumer electronic related products, ranging from radio receivers to plasma televisions and DVD players it was also the name of two companies that owned ... Over the years, the brand has been owned by several international companies ...
Information Wants To Be Free - History
... The iconic phrase is attributed to Stewart Brand ... Brand told Steve Wozniak On the one hand information wants to be expensive, because it's so valuable ... Brand's conference remarks are transcribed in the Whole Earth Review (May 1985, p ...
Rebranding
... symbol, design, or combination thereof for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, and ... Far from just a change of visual identity, rebranding should be part of an overall brand strategy for a product or service ... This may involve radical changes to the brand's logo, brand name e.g.orphan initialism, image, marketing strategy, and advertising themes ...

More definitions of "brand":

  • (verb): Mark or expose as infamous.
    Synonyms: post
  • (verb): Burn with a branding iron to indicate ownership; of animals.
  • (noun): A cutting or thrusting weapon with a long blade.
    Synonyms: sword, blade, steel
  • (noun): A recognizable kind.
    Example: "There's a new brand of hero in the movies now"
    Synonyms: make
  • (noun): A piece of wood that has been burned or is burning.
    Synonyms: firebrand
  • (noun): Identification mark on skin, made by burning.

Famous quotes containing the word brand:

    Well, you look so pretty in it
    Honey, can I jump on it sometime?
    Yes, I just wanna see
    If it’s really that expensive kind
    You know it balances on your head
    Just like a mattress balances
    On a bottle of wine
    Your brand new leopard-skin pill-box hat.
    Bob Dylan [Robert Allen Zimmerman] (b. 1941)

    Don’t waste time trying to break a man’s heart; be satisfied if you can just manage to chip it in a brand new place.
    Helen Rowland (1875–1950)

    Happiness is always a by-product. It is probably a matter of temperament, and for anything I know it may be glandular. But it is not something that can be demanded from life, and if you are not happy you had better stop worrying about it and see what treasures you can pluck from your own brand of unhappiness.
    Robertson Davies (b. 1913)