Hip Hop - Social Impact - Media

Media

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Hip Hop culture has had extensive coverage in the media, especially in relation to television; there have been a number of television shows devoted to or about hip hop. For many years, BET was the only television channel likely to play hip hop, but in recent years the mainstream channels VH1 and MTV have added a significant amount of hip hop to their play list. Run DMC became the first African-American group to appear on MTV. With the emergence of the Internet a number of online sites began to offer hip hop related video content.

There have also been a number of hip hop films, movies which focused on hip hop as a subject. Some of these films include: Boyz n the Hood, Juice, Menace II Society, Notorious, and Get Rich Or Die Tryin'.

Hip Hop magazines have long detailed hip hop lifestyle and history, including the first known published hip hop publication The Hip Hop Hit List, which also contained the very first rap music record chart. Published in the early 80s by two brothers from Newark, New Jersey, Vincent and Charles Carroll who was also a hip hop group known as The Nastee Boyz who knew the art form very well and noticed the void and the fact that DJ's then did not recognize that there was a standard and shouldn't just be playing anything just because it was rap. The periodical began as the first Rap record chart and tip sheet for DJ's and was distributed through national record pools and record stores throughout the New York City Tri-State area. One of the founding publishers Charles Carroll noted, "Back then, all DJ's came into New York City to buy their records but most of them did not know what was hot enough to spend money on, so we charted it." Jae Burnett became Vincent Carroll's partner and played a very instrumental role in its later development.

Many New York tourist took the publication back home with them to other countries to share it creating worldwide interest in the culture and new art form. It had a printed distribution of 50,000 a circulation rate of 200,000 with well over 25,000 subscribers. The Hip Hop Hit List was also the first to define hip hop as a culture introducing the many aspects of the art form such as fashion, music, dance, the arts and most importantly the language. For instance on the cover the headliner included the tag "All Literature was Produced to Meet Street Comprehension!" which proved their loyalty not only to the culture but also to the streets. Most interviews were written verbatim which included their innovative broken English style of writing. Some of the early charts were written in the Graffiti format Tag style but was made legible enough for the masses.

The Carroll Brothers were also consultants to the many record companies who had no idea how to market the music. They were later betrayed by the same industry that they helped built by being blacklisted right at the brink of their attempt to publish it as a full color magazine. Later other publications spawned up including: Hip Hop Connection, XXL, Scratch, The Source and Vibe. Many individual cities have also produced their own local hip hop newsletters, while hip hop magazines with national distribution are found in a few other countries. The 21st century also ushered in the rise of online media, and hip hop fan sites now offer comprehensive hip hop coverage on a daily basis.

Read more about this topic:  Hip Hop, Social Impact

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